Daniela CattaneoFounder HFilm, Base Milano
Daniela Cattaneo is founder and head of Hfilms and h+, two production houses operating both in advertising and the cultural sector. At the young age of 27 she became partner of the most important Italian production houses. In 2006 she founded h+, a production company providing cultural strategy consultancy, where she initiated a dialogue between the business world and that of culture. Later on, Daniela started investigating territorial engagement and public-private collaborations. With h+, she facilitated the opening of Art Museums and Galleries, and successfully engaged a diverse public with diffused festivals such as Bookcity, Pianocity, and Greencity – all quickly became integral parts of the milanese cultural landscape.